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How to Use Content Syndication To Multiply Your...

Publishing E-Books, White Papers, and Case Studies can be a great way to generate B2B leads. By discovering what your customers want to learn and giving them great information, you can build trust and convince them to give you their email and begin a relationship. You can use your social media accounts and your website […]

How To Generate Leads with Long-Form Content: E-Books,...

Neil Patel, Seth Godin, and other top marketers often return to a common theme: stop bothering people and start helping them. “Marketing” and “advertising” used to be used interchangeably. To market something, you would put an announcement about it somewhere where it would interrupt content that people were interested in, like buying an ad in […]

How to Use The BCG Matrix to Maximize Profits Over...

Ever since Boston Consulting Group founder Bruce Henderson came up with the idea for the BCG Matrix in 1968, this simple framework has helped companies clarify and prioritize opportunities for their business with the goal of maximizing profits over time. From Fortune 500 giants to small businesses, and even one person operations, everyone can benefit […]

The Four Step AIDA Model Plus One Extra Step For...

Back in the day, E. St. Elmo was on fire. One of the first people to apply the scientific method to advertising, he is credited with coming up with the AIDA model, one of the oldest advertising theories. In the late 1800s, E. St. Elmo Lewis built on the ideas of pioneering ad men Fred […]

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