Five Core Concepts of Marketing Psychology
In this installment of the Viral Octopus knowledge series, we are going to talk about what psychology can tell us about influencing people. Understanding how people make choices can help us nudge people towards making decisions we want them to make. Five core concepts of marketing psychology provide useful insight into subconscious processes that influence choice. Read on to learn how you can use social proof, reciprocity, scarcity, anchoring, and priming for marketing.